While we’re undoubtedly passionate about and committed to what we do, passion and commitment alone do not make a great company. What’s needed is an overarching policy which defines company goals, and sets out a strategy and tactics to achieve them. Our company vision and mission statements not only clarify our business direction, but also serve as an inspiration or motivation for all our team members – from senior management to the shop floor. Being united in our common vision, and clear on how we’re going to achieve it, opens up channels of communication, drives employee engagement, and instills a sense of pride in our individual and collective work… all of which ultimately translates into a better customer experience. And you thought it was just corporate gobbledygook!